CRAFTING DIGITAL GOODS SINCE — Y:2020



SHASHI
SHASHI
SHASHI
SHEKHAR
SHEKHAR
SHEKHAR
I’m Shashi Shekhar Shukla, a product designer passionately creating digital experiences and solutions for over 5 years
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My passion lies in enhancing digital experiences through collaboration and innovation, a skill set I've honed in fast-paced startup environments.
I hold a Bachelor of Technology in Electronics & Communications Engineering from the IIIT, Jabalpur. This technical foundation, combined with my extensive experience in UX/UI and graphic design, has equipped me with a deep understanding of the principles that underpin effective design. My knowledge allows me to create solutions that seamlessly blend aesthetics with functionality and deliver impactful results.
Figma
Collaborative interface design too
Figma
Collaborative interface design too
Figma
Collaborative interface design too
After Effects
Professional motion graphics tool

After Effects
Professional motion graphics tool

After Effects
Professional motion graphics tool

Photoshop
Professional graphic software

Photoshop
Professional graphic software

Photoshop
Professional graphic software

Product Designer
Lenskart Solutions Pvt Ltd
October 2022 - Present
Designed a headless design system using Figma variables to ensure brand consistency across Lenskart, Aqualens, John Jacobs, and Owndays. My work included redesigning the Owndays website and creating their app from scratch. I also revamped the Owndays online eye test booking system, which increased bookings by 40%, and am currently redesigning the Lenskart desktop website to improve usability.
Product Designer
Lenskart Solutions Pvt Ltd
October 2022 - Present
Designed a headless design system using Figma variables to ensure brand consistency across Lenskart, Aqualens, John Jacobs, and Owndays. My work included redesigning the Owndays website and creating their app from scratch. I also revamped the Owndays online eye test booking system, which increased bookings by 40%, and am currently redesigning the Lenskart desktop website to improve usability.
Product Designer
Lenskart Solutions Pvt Ltd
October 2022 - Present
Designed a headless design system using Figma variables to ensure brand consistency across Lenskart, Aqualens, John Jacobs, and Owndays. My work included redesigning the Owndays website and creating their app from scratch. I also revamped the Owndays online eye test booking system, which increased bookings by 40%, and am currently redesigning the Lenskart desktop website to improve usability.
Graphic Designer (Visualiser)
Neolen
April 2020 - March 2021
Collaborated with product and tech teams to design and deliver engaging, user-centric solutions using Adobe XD and Figma. I was responsible for maintaining brand-consistent visuals across product interfaces and designing impactful posters and creative assets for marketing and social media campaigns across LinkedIn, YouTube, Twitter, and Facebook.
Graphic Designer (Visualiser)
Neolen
April 2020 - March 2021
Collaborated with product and tech teams to design and deliver engaging, user-centric solutions using Adobe XD and Figma. I was responsible for maintaining brand-consistent visuals across product interfaces and designing impactful posters and creative assets for marketing and social media campaigns across LinkedIn, YouTube, Twitter, and Facebook.
UI/UX Designer
GoDutch Technologies Pvt Ltd
April 2021 - September 2022
Spearheaded the complete UI/UX redesign of goDutch, which resulted in a 30% increase in MAU. By implementing intuitive bill-splitting and other enhanced features, I helped boost session duration and user engagement, further amplified by a gamified experience. I also contributed to the app's visual identity through 2D and 3D motion graphics and even made cameo appearances in Instagram reels that generated millions of views.
UI/UX Designer
GoDutch Technologies Pvt Ltd
April 2021 - September 2022
Spearheaded the complete UI/UX redesign of goDutch, which resulted in a 30% increase in MAU. By implementing intuitive bill-splitting and other enhanced features, I helped boost session duration and user engagement, further amplified by a gamified experience. I also contributed to the app's visual identity through 2D and 3D motion graphics and even made cameo appearances in Instagram reels that generated millions of views.
UI/UX Designer
GoDutch Technologies Pvt Ltd
April 2021 - September 2022
Spearheaded the complete UI/UX redesign of goDutch, which resulted in a 30% increase in MAU. By implementing intuitive bill-splitting and other enhanced features, I helped boost session duration and user engagement, further amplified by a gamified experience. I also contributed to the app's visual identity through 2D and 3D motion graphics and even made cameo appearances in Instagram reels that generated millions of views.
UI/UX Designer
GoDutch Technologies Pvt Ltd
April 2021 - September 2022
Spearheaded the complete UI/UX redesign of goDutch, which resulted in a 30% increase in MAU. By implementing intuitive bill-splitting and other enhanced features, I helped boost session duration and user engagement, further amplified by a gamified experience. I also contributed to the app's visual identity through 2D and 3D motion graphics and even made cameo appearances in Instagram reels that generated millions of views.
Freelance Designer
UI UX Design, Packaging Design, Pitch Deck Design
5+ CLients
Created engaging UI/UX for the fintech app Surplus to boost user engagement and designed captivating UI/UX, 2D animations, and pitch decks for Erasustain to enhance their brand identity. I also built a modern and interactive landing page for NeuralHQ.ai and designed impactful packaging for both Flaveo and Carl Healthcare Germany, improving product visibility and market appeal.
Freelance Designer
UI UX Design, Packaging Design, Pitch Deck Design
5+ CLients
Created engaging UI/UX for the fintech app Surplus to boost user engagement and designed captivating UI/UX, 2D animations, and pitch decks for Erasustain to enhance their brand identity. I also built a modern and interactive landing page for NeuralHQ.ai and designed impactful packaging for both Flaveo and Carl Healthcare Germany, improving product visibility and market appeal.
Freelance Designer
UI UX Design, Packaging Design, Pitch Deck Design
5+ CLients
Created engaging UI/UX for the fintech app Surplus to boost user engagement and designed captivating UI/UX, 2D animations, and pitch decks for Erasustain to enhance their brand identity. I also built a modern and interactive landing page for NeuralHQ.ai and designed impactful packaging for both Flaveo and Carl Healthcare Germany, improving product visibility and market appeal.
Graphic Designer (Visualiser)
Neolen
April 2020 - March 2021
Collaborated with product and tech teams to design and deliver engaging, user-centric solutions using Adobe XD and Figma. I was responsible for maintaining brand-consistent visuals across product interfaces and designing impactful posters and creative assets for marketing and social media campaigns across LinkedIn, YouTube, Twitter, and Facebook.
Graphic Designer (Visualiser)
Neolen
April 2020 - March 2021
Collaborated with product and tech teams to design and deliver engaging, user-centric solutions using Adobe XD and Figma. I was responsible for maintaining brand-consistent visuals across product interfaces and designing impactful posters and creative assets for marketing and social media campaigns across LinkedIn, YouTube, Twitter, and Facebook.
20+
Projects Completed
20+
Projects Completed
20+
Projects Completed
10+
Satisfied Clients
10+
Satisfied Clients
10+
Satisfied Clients
100+
Positive Reviews
100+
Positive Reviews
100+
Positive Reviews
FIGMA
PHOTOSHOP
AFTER EFFECTS
ILLUSTRATOR
FIGMA
PHOTOSHOP
AFTER EFFECTS
ILLUSTRATOR
EDUCATION
Bachelors of Technology in Electronics & Communication Enginee
Indian Institute of Information Technology, Jabalpur
2017-2021
Bachelors of Technology in Electronics & Communication Enginee
Indian Institute of Information Technology, Jabalpur
2017-2021
Bachelors of Technology in Electronics & Communication Enginee
Indian Institute of Information Technology, Jabalpur
2017-2021
User Experience Design
User Interface Design
Design Systems
Rapid Prototyping
User Research
Design Leadership
Looking to start a project or you need consultation? Feel free to contact me.